Lamar Transit and Airport Advertising Hosts Client Gathering at Cheers Bar During Boston Conference

Lamar Transit and Airport Advertising Hosts Client Gathering at Iconic Cheers Bar During OAAA Conference in Boston

While in town for the 2025 OAAA OOH Media Conference, Lamar Transit and Airport Advertising brought its signature energy to Boston, MA—hosting a lively client event at the iconic Cheers pub at the Hampshire House. With the charm of the historic bar as a backdrop, Lamar execs and partners came together for a memorable evening celebrating connection, creativity, and the future of out-of-home advertising.

Founded in 1902, Lamar Advertising is one of the largest outdoor advertising companies in North America, known for its expansive reach across billboards, transit systems, airport environments and digital displays. The conference offered an ideal moment to connect with industry peers, and Lamar's Transit and Airport Region made the most of it—bringing people together. 

Images from the evening (Johnson Photography, Inc.) show the bar buzzing with conversation and camaraderie, as clients and Lamar leaders shared stories, insights, and a few cheers of their own. It was a great reminder that while the work happens across highways and cityscapes, relationships are built face-to-face.